Contracts & Investments

WooHoo Screens gears up to resume operations

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

Published

May 27, 2020

Pray Jani

Surat based DOOH media owning firm WooHoo Screens has resumed it operations given that corporate parks will be re-opened for offices with the easing of restrictions under the lockdown in the state. Monik Madhwani, Owner of WooHoo Screens told Media4Growth that the company is currently undertaking the maintenance and testing of the assets at the DOOH locations.

WooHoo Screens plans to offer budget-friendly packages and extra on-screen time to advertising clients. This is with the understanding that many businesses would not planning for significant OOH spends at this juncture.

Monik said that he expects media inquiries to come from FMCG, healthcare and insurance and automobile brand categories. In his view, it would take the company three months post the lifting of lockdown to cover the operational losses.

He also said that 80% of the company’s workforce will be working from home over the next one year, with only 20% reporting for work at the office. This is as per the norms laid down by the local urban body.