Campaigns
OOH- Pretty Fit for promotions
Laqshya Media handled the media duties for the campaign executed in Mumbai
YouTube Originals, a biggest video platform has tapped the outdoor medium to promote its new series called Pretty Fit. The lighthearted fitness-based chat show is hosted by Prajakta aka MostlySane challenging celebrities like Kareena Kapoor Khan, Neha Kakkar, RJ Malishka, Sanya Malhotra, Mithila Palkar and Sumukhi Suresh to carry out rustic tasks that they have never done before. From milking cows and making dung cakes to crushing sugarcane and molding pots from clay, this show will cover it all – the dirt and the hurt!
Like various other online channels, this also took the outdoor route to get the views for their new show. An exclusive Mumbai campaign was launched by Laqshya Media showcasing Prajakta on hoardings in a frolic manner.
Closing to total 20 sites were taken in the city spread across important destinations like Andheri, Link Road, Ville Parle and etc.
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Campaigns
Flipkart Minutes taps into a childhood limerick to sell instant milk
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Campaigns
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’
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Brand Insights‘OOH continues to be a highly strategic and performance-driven branding medium’