Campaigns
Zee5 launches new show on mega format
The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”
Zee5 gives its new original series ‘Never Kiss your Best friend’ a grand launch platform using new Mega Backlit BQS inventory on Western Express Highway in Mumbai. Each Mega Backlit display is equipped with two 25×4 ft. front fascia, one 4×4 ft. side fascia and two 4×6 ft. MUPI for extended visibility. The site is managed by the Capital Group.
The campaign was strategically planned with handpick Mega Backlit BQS sites at locations like Bandra, Vakola, Near Domestic Airport, Jogeshwari and Goregaon on the Western Exp Highway. The idea was to make a cost-effective selection as the hoarding formats typically costs more than twice of the mega backlit BQS facing only a single traffic. The exceptional visibility of the Mega Backlit displays to both the traffic types at eye level height enabled the brand to grab maximum eyeballs to generate better ROI.
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billups celebrates its anniversary by putting its people on billboard
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Campaigns
Jio marks 10 years with ‘Jio maine banaya’ outdoor campaign
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Talks OOHDeepa Gupta, SVP at MOMS Outdoor, to moderate panel at Gujarat Talks OOH
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Campaigns
ALO brings its brand spectacle to Hong Kong with a larger-than-life outdoor execution
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Campaigns
Jio celebrates its stock market debut with a spectacular drone show at Wankhede Stadium