Contracts & Investments
eg. communications enters Jaipur with Metro contract
The Metro media rights contract marks the company’s foray into markets outside the capital
eg. communications ventures into Jaipur market with metro media rights contract. The Delhi based media owner has signed a contract for Jaipur Metro train wrapping wherein two trains have been included in the initial stage. Praveen Gupta, Director, eg. communications, has confirmed that the company has signed the contract and will begin executing the campaigns soon.
Commenting on the new project, Gupta said, “This is our very first venture outside the capital and we are quite keen on expanding our media portfolio. We would definitely like to expand our metro network in different cities depending upon the viability.”
eg. communications is the pioneer in metro train wrapping having started with four DMRC trains.. Today the number has swelled to more than 231 trains across routes. In a recent development eg. communications bagged an exclusive contract for DMRC train wraps for 10 years which includes lines 2,3 & 4, (2014-2024), lines 5 & 6 (2016-2026) and Line 8 (2018-2027).
eg. communications also entered Metro Station advertising on Line 2 (Rajiv Chowk to Samaypur Badli) in 2018.
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