Brand Insights
Kerala Tourism bets big on transit media
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
Kerala being a popular tourist destination, brand Kerala Tourism draws a global audience. The brand’s global promotions are best remembered by the branding of London double-decker buses last year, and similar initiatives in the UAE market. Kerala Tourism is now planning for another marketing blitzkrieg in the current year with a Rs 84 crore budget.
B S Biju, Tourism Information Officer, Kerala Tourism told Media4Growth at an event organised in Delhi that the brand sees transit media as a powerful vehicle to connect with the target audiences.
The Kerala Tourism campaigns will be seen at major airports in Delhi, Mumbai and other metros. In the UK, the brand has planned for cab branding, and long-term displays on the London Underground transit network.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
12 new Earth Series LED Screens illuminates Mumbai
Times square billboard lights up for World Mental Health Day campaign
Mumbai gets a biodegradable billboard from Chupps Footwear
Wonderla’s OOH campaign with a local twist
Snehita Chakravorty joins Yum! Brands – KFC India as Marketing Manager
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Skipper Pipes lights up Durga Puja with nationwide OOH & DOOH campaign
The scope of the campaign featured branding at 50 strategic Puja Pandals across Kolkata, Bengal, Bihar, Jharkhand, and the North...
Mia by Tanishq makes every day ‘Precious’ with a calendar-themed billboard
The campaign is executed by Platinum Outdoor
Campa takes over Kolkata in with a 30-foot Immersive 3D Installation
The innovation was conceived and executed by Inventech, a division of Laqshya Media Group
Shalimar Avida’s OOH campaign during Durgapuja in West Bengal
The campaign is executed by MOMS Outdoor
Canva hits the road with ‘The Brandwagon’
The initiative aims to train an astounding 1 million people in design, while simultaneously launching a new Design School and...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign
Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
-
OOH Adtech
‘The future isn’t just about bigger screens, it’s about intelligent screens’
-
PeopleSnehita Chakravorty joins Yum! Brands – KFC India as Marketing Manager
-
Campaigns
Mia by Tanishq makes every day ‘Precious’ with a calendar-themed billboard
-
Contracts & InvestmentsHDFC Life celebrates 25 years with branding of Mahalaxmi Metro Station