Contracts & Investments
TDI International wins train wrap rights on DMRC Red Line
The wrap rights are on 39 train sets – each having 6 rakes
TDI International, one of the longest running OOH media players on the DMRC network, has added a new advertising format to its bouquet of offerings – Metro rake wrap on DMRC Line 1, that is, Red Line.
TDI International has acquired the rake wrap rights on 39 trains – each having 6 coaches. The OOH firm already holds DMRC station branding — with close to 114 Delhi Metro Stations spread over the Red, Blue, Green and Violet lines.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels