YES Bank hits the streets, once again

As reported earlier that YES Bank has rolled out a complete media marketing initiative including an OOH campaign to promoting its Savings Account, Current Account and Fixed Deposits services, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less.

The campaign, rolled out in Mumbai and Delhi in the initial phase, has multiple creatives promoting current account solutions and the benefits of saving accounts. A bit of innovation has also been infused in the campaign wherein 6% i.e. the interest given by the bank has been carved out of the site with LED highlight.

Considering the locations opted by the brand, the media planning has been concentrated on arterial routes and junctions of the both cities connecting to different areas.