Campaigns

YES BANK to amplify new banking campaign with OOH medium

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Published

August 14, 2018

M4G Bureau

YES BANK, India’s fourth largest private sector Bank, launches a comprehensive 360-degree campaign for Savings Account, Current Account and Fixed Deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less. The campaign includes TVC, Print, Out of Home, Digital and Social media advertising.

The campaign will be promoted across important Business and General news Television channels through two TVCs on Savings Account and Current Account offerings. YES BANK’s Green: Future Deposit product would also be seen on Television through shorter creatives. The campaign would be further supplemented by impactful Out of Home along with other medium.

The campaign has been strategically launched at a time when YES BANK is at an inflexion point of its growth journey and Retail Banking plays an instrumental role in propelling this further. With a full retail product suite, YES BANK is poised to grow at an accelerated rate. This campaign complements the previous brand efforts to make YES BANK the preferred Bank of choice for its customers.

Speaking about the campaign, Rana Kapoor, MD and CEO, YES BANK, said, “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. YES BANK’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”

Explaining the campaign, Rajat Mehta, Senior President & Head – Retail Marketing and Brand Management says, “YES BANK is a positive and optimistic brand and this campaign highlights the aspirations and ever-growing progress of Indians. It further embellishes the INDIA bole YES! positioning of the brand, which is a salute to the indomitable spirit of the people of our nation. Through this 360-degree campaign, we aim to highlight the positive transformation that the consumers are seeking and YES BANK’s role as a trusted partner in this journey.”