EDMC signs MOU with SDMC to replicate OOH policy

East Delhi Municipal Corporation (EDMC), which has been largely inactive on the OOH front, has signed an MoU with South Delhi Municipal Corporation (SDMC), to replicate their OOH policy in the east zone with an aim to revive OOH advertising and thereby generate revenues. SDMC Deputy Commissioner Prem Shankar Jha will be guiding EDMC on matters like the media tendering process, use of right formats for different locations and right pricing of media formats.

The official document has been signed by the SDMC commissioner. Consequently, the new EDMC tenders are expected to be out soon in the market.