Contracts & Investments
eg. communications ventures into Metro station branding
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
eg. communications has forayed into the Metro station branding space, having won the rights for stations on a stretch of Delhi Metro Rail Corporation (DMRC) Line 2. The OOH media owning firm has acquired the station branding rights at 16 stations that include Rajiv Chowk, Vishwavidyalaya, and Kashmere Gate. There were in all 4 major bidders for the rights.
Praveen Gupta, MD, eg. communications told Media4Growth that plans are afoot to put up digital media for station branding, apart from the traditional formats.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025