Audience Data & Measurement

Car sales uptick augurs well for OOH business

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Published

September 14, 2017

M4G Bureau

Car ad bike advertising in the OOH space could see a significant increase in the coming months as the festival season nears. Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Maruti Suzuki India is among the key car majors that saw a big increase in sales. The country’s largest car maker Maruti Suzuki India (MSI) reported a 23.8% increase in total sales at 1.64 lakh units in August 2017 against 1.32 lakh units in the year-ago period.

Hyundai Motor India Ltd (HMIL) registered 9% growth in its domestic sales at 47,103 units.

Tata Motors posted 14% increase in its passenger and commercial vehicle sales (including exports) at 48,988 vehicles against 43,000 vehicles sold in August 2016.

Mahindra & Mahindra (M&M) reported 4% increase in its total sales at 42,116 vehicles compared to 40,591 units recorded in the year-ago period. The passenger vehicles segment (which includes utility vehicles, cars and vans) accounted for 19,325 vehicles against 18,246 vehicles. Honda Cars India registered 25% growth in its monthly domestic sales at 17,365 units (13,941 units).