Campaigns
Bingo makes a neat cut on Bengaluru skywalk
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
ITC’s ‘Bingo’, a popular potato chips brand, straddled a highly visible skywalk in Bengaluru with an eye-catching innovation that also showcases the brand’s new packaging that was unfurled early this year. The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
The innovation stood out not only for its creative but also for its distinct positioning on a road stretch that see humungous movement of traffic.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples