Campaigns
Bingo makes a neat cut on Bengaluru skywalk
The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
ITC’s ‘Bingo’, a popular potato chips brand, straddled a highly visible skywalk in Bengaluru with an eye-catching innovation that also showcases the brand’s new packaging that was unfurled early this year. The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.
The innovation stood out not only for its creative but also for its distinct positioning on a road stretch that see humungous movement of traffic.
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University of East London takes on AI with a hand-painted OOH campaign
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Stella Artois answers a billboard invitation with one of its own
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New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
Spotify turns fan-made playlists into hyperlocal OOH
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
The Laughing Cow drives a giant cheese wedge through Minneapolis
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA puts the mess behind its tidy billboards
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Sky Sports kicks off 1,500 live matches with a giant 3D mural
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
Samsung lights up global landmarks with Micro RGB OOH campaign
The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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CampaignsStella Artois answers a billboard invitation with one of its own
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InsightsWhy the Future of OOH is about Screens + Moments