Quividi DOOH analytics powers contextual advertising

Paris-headquartered Quividi, an Audience & Context-Aware Platform for DOOH, has introduced its new real-time analytics suite, adding rich creative capabilities and deep understanding of consumer engagement for campaigns running on DOOH screens.

With impactful face & context-reactive communications, Quividi’s real-time analytics can empower mass-customised experiences. With the VidiStudio scenario designer, agencies and network operators now create complex face and context-reactive content, that can run on any CMS supporting HTML5, without any coding skills and with no human intervention needed once in the field.

The content will be contextually triggered against the firm’s real-time analytics on the basis of criteria such as distance to screen, gender, age, mood and attention duration of the audience, but also on the basis of external events such as touch, gesture, product hand picks, weather, traffic conditions and so on.

A unique understanding of campaigns’ performances Agencies and network operators can also now benefit from a very granular level of understanding of their contents’ performance. All campaigns can be scrutinised on a second-by-second level, on the same range of KPIs.

With these rich insights, customers get the definitive demonstration of the impact of their communication on their target audience and can tell precisely which part of their content generated the most engagement.

Courtesy: FEPE International Newsletter