Lead Ads completes 10 years in OOH advertising biz

Ludhiana-based Lead Ads has completes a decade in outdoor advertising business. Referring to the decade-long journey, Shavinder Singh Sandhu, Director, Lead Ads, said, “In September 2006, I started Lead Ads in Ludhiana along with my school mate. We were both rookies and had no knowledge about setting up or doing business. I had some faint idea about outdoor advertising after my six-month stint with Graphisads. But what worked for us were our faith and everlasting trust.”

Lead Ads has come a long way since, working closely with agencies and associates. Talking about the challenges that the city’s outdoor scene faces today, Sandhu said, “Like any other Indian city, the challenge lies in litigation involved in the industry. Here also, we have many pending cases in court that are expected to decide the fate of the industry.” On future plans, Sandhu commented, “We do not plan to expand into untested waters without having a solid research and manpower to deliver the right kind of services.”