100 cabs were branded along with a surprise breakfast kit in 4 cities.
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
The brand's association with the sport is reflected in the OOH extravaganza aimed at promoting the Vodafone Sirmur Cup 2014.
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Executed by Bates Chi & Partners the innovation has been carried in a Divider Unipole to double its impact
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.
Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.
The innovations in Delhi and Mumbai bring to life the lead character and reiterate the show's launch