Irene Revilla, SVP Strategic Development - Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH? at Outdoor Advertising Convention (OAC)...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
The company slogan,'Ideas that move', reflects the new vision and change in its approach to become a complete solution provider.
The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB...
The communication division aims to address low income and rural consumers; ropes in Ajay Sundaram as Country Head & Vice President, Milestone Outland.
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The company re-positions itself as "Prime Outdoors".
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
