Media Planning & Buying
OAC 2013: Irene Revilla shares views on’Transit Media: Challenges & opportunities’
Irene Revilla, SVP Strategic Development – Posterscope-China, shares her expertise at the OAC 2013 on Transit Media, the challenges it faces and the scope of opportunities.
Transit media being an integral form of out-of-home advertising, faces several challenges but is currently growing along with its scope of opportunities. To tell us a little more about this, Irene Revilla, SVP Strategic Developmen-Posterscope-China, will share with us her thoughts on this topic at the Outdoor Advertising Convention (OAC) 2013, which will be held on July 5-6, 2013 at Grand Hyatt in Goa.
Irene started her career in OOH industry over 10 years ago in London with Kinetic WW. In 2008 she moved to Singapore to manage Kinetic’s regional clients and HSBC globally. In 2012, she then joined PSI tasked with the development of the Chinese and APAC airport and luxury proposition for clients such as Burberry, Diageo etc. During that time she has specialised in airport advertising, luxury clients and premium OOH.
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