Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser...
Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average...
As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have...
DDB MudraMax would be partnering with Bausch & Lomb for their ATL media planning and strategy requirements
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays
In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam...
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is...
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
