The company will design, develop, operate and market the airport advertising media for a period of 10 years
The account size is estimated to be Rs 100 crore per annum across all media
Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi
The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings
The airport has seen highest increase in passenger traffic volume among AAI airports
Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years