The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
The rights will be awarded on 1,157 buses linked to 10 depots
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The move is directed at rooting out unauthorised outdoor advertising
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
Canva does the talking through sharp, visual storytelling.
The core of the campaign featured unique "RESERVED" signs, declaring the spot "for the car you should have gifted your...
The campaign is executed by Onecore Marketing
The campaign is conceptualised by DDB Mudra
The campaign is executed by Rapport Chrome
Live UV around Ocean Outdoor screens burns different skin tones in real time
Saket brings over 15 years of experience in brand strategy and marketing
Kamlesh Rao will share insights on ‘Driving new narratives for the brand with OOH- The ABSLI Journey’ at the upcoming...
Prior to her tenure at PepsiCo, Sravani honed her expertise over close to 8 years with the FMCG major ITC...
Raamdeo Agrawal will share his rich insights on the critical question: ‘Can brand marketing budgets become brand investment?’
Sean will throw light on how media owners can best leverage retail media networks at the 19th edition of OOH...
G3 Media already marks the milestone of the third largest media owner in Canada
To be held at Hall No 5, Bombay Exhibition Centre, Goregaon, Mumbai, DDX Asia 2026 will feature a state-of-the art...
The 19th edition of the OOH Advertising Convention (OAC) 2025 is slated for July 18-19, 2025, at The Westin Mumbai...
Daewon Kim, CEO & Founder of PODO Media Network, will speak at the OOH Advertising Convention (OAC) 2025. A pioneering...
