The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
The DOOH player plans to put up such media at several other consumer destinations
A number of testing, connections and other service functions will take place before the fully-operational display is revealed
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national...
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Canva does the talking through sharp, visual storytelling.
The core of the campaign featured unique "RESERVED" signs, declaring the spot "for the car you should have gifted your...
The campaign is executed by Onecore Marketing
The campaign is conceptualised by DDB Mudra
The campaign is executed by Rapport Chrome
Bharat will share his insights on the topic- ‘Different enough to make a difference?: The key question for OOH's future’...
Dato’ Manikandamurthy Velayoudam, Group Chairman, SkyBlue Media, commented on the sponsorship collaboration, "Our association with OAC is more than participation...
Live UV around Ocean Outdoor screens burns different skin tones in real time
Saket brings over 15 years of experience in brand strategy and marketing
Kamlesh Rao will share insights on ‘Driving new narratives for the brand with OOH- The ABSLI Journey’ at the upcoming...
Prior to her tenure at PepsiCo, Sravani honed her expertise over close to 8 years with the FMCG major ITC...
Raamdeo Agrawal will share his rich insights on the critical question: ‘Can brand marketing budgets become brand investment?’
Sean will throw light on how media owners can best leverage retail media networks at the 19th edition of OOH...
G3 Media already marks the milestone of the third largest media owner in Canada
To be held at Hall No 5, Bombay Exhibition Centre, Goregaon, Mumbai, DDX Asia 2026 will feature a state-of-the art...
