Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated activations.
Sharatee Ghosh, EVP of Customer Experience, Servicing and Retention at Aditya Birla Sun Life Insurance Company Limited (ABSLI), unveiled how OOH media is being revolutionized by...
To explore how AI is transforming the OOH advertising landscape, marketing minds from different industries came together for a panel discussion at OAC 2025.
Day 2 of OAC 2025 featured an insightful fireside chat between Ranganathan Somanathan, Chief Growth Officer of Billups (Singapore), and Dr. Kushal Sanghvi, Media, Marketing &...
Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH Advertising Convention (OAC) 2025, talked about...
The engaging crossfire between Kedarswamy Ravangave, Head of Marketing, Kotak Mahindra Bank, and Santosh Padhi (or Paddy), Founder and Chief Creative Officer of Into Creative, on...
Each billboard features a split design centered around a specific product offered by Zepto.
At the 19th edition OOH Advertising Convention, Devang Sampat, Managing Director of Cinepolis India, delivered an insightful session on how cinema is a high-impact advertising medium....
The two OOH industry leaders were felicitated for their significant, decades-long journey with Indian OOH.
Sean Cheyney, Head of Retail Media of Vistar Media, stressed why more screens don’t mean more success and why retail media must start with a clear...
Created with Uncommon Creative Studio in New York City, the campaign uses a giant hairball to promote K18’s new FutureIQ...
The campaign is conceptualised by Talented agency and executed by Coral Media
Executed by RapportWW, the campaign has gone live across roadside, transport and digital sites in the UK.
While Indian Railways has previously permitted exterior advertising wraps on train coaches as a non-fare revenue initiative, this is the...
The campaign is executed by Posterscope India
Megha has worked across diverse categories and markets, partnering with leading global and Indian brands including P&G, HP, Booking.com, Bajaj,...
Poppi takes its limited-edition Sour Apple flavour to the streets of New York with an interactive billboard that turns product...
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his...
From India’s energetic OOH ecosystem to the need for stronger infrastructure and common industry standards, Ichiro Jinnai, President Japan, Perion,...
Ashish will report to Punit Goenka, CEO, Zee Entertainment, and will oversee the company's marketing and brand agenda
Parag moves to the asset management business from Aditya Birla Capital's NBFC business, where he served as Marketing Head.
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to...
Girish Ahuja, Head of Marketing, H & R Johnson, shared his perspective on the future of traditional and digital out-of-home...
Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes...
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are...
