The 20th edition of OAC is scheduled to take place on July 24 and 25, 2026 at Grand Hyatt, Goa, centered on the theme ‘Do the...
Commenting on the partnership, Rohit Chopra, COO, Times OOH, said, “We are delighted to partner with the OOH Advertising Convention 2026 as the Title Sponsor, a...
“Platforms like OAC are instrumental in shaping the future of outdoor advertising,” says Raghu Khanna, MD, CASHurDRIVE, the publicly listed OOH company, while commenting on the...
The 20th edition of OAC is scheduled to take place on July 24 and 25, 2026 at Grand Hyatt, Goa, centered on the theme ‘Do the...
Marking a strong partnership built over the last 20 years, Prakash Arts comes on board as Associate Sponsor for OAC 2026, scheduled to be held on...
The 20th edition of Out-of-Home Advertising Convention (OAC), the Indian out-of-home (OOH) advertising industry’s premier knowledge sharing and networking event, will be held at the Grand...
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath explored the disconnect between OOH potential...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...
At OAC 2025, CKA Birla Group’s Group CMO, Deepali Naair, and Rapport Chrome’s President, Vinkoo Chakraborty, engaged in a compelling dialogue, exploring OOH's strategic evolution, its...
Created with Uncommon Creative Studio in New York City, the campaign uses a giant hairball to promote K18’s new FutureIQ...
The campaign is conceptualised by Talented agency and executed by Coral Media
Executed by RapportWW, the campaign has gone live across roadside, transport and digital sites in the UK.
While Indian Railways has previously permitted exterior advertising wraps on train coaches as a non-fare revenue initiative, this is the...
The campaign is executed by Posterscope India
Megha has worked across diverse categories and markets, partnering with leading global and Indian brands including P&G, HP, Booking.com, Bajaj,...
Poppi takes its limited-edition Sour Apple flavour to the streets of New York with an interactive billboard that turns product...
What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his...
From India’s energetic OOH ecosystem to the need for stronger infrastructure and common industry standards, Ichiro Jinnai, President Japan, Perion,...
Ashish will report to Punit Goenka, CEO, Zee Entertainment, and will oversee the company's marketing and brand agenda
Parag moves to the asset management business from Aditya Birla Capital's NBFC business, where he served as Marketing Head.
In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to...
Girish Ahuja, Head of Marketing, H & R Johnson, shared his perspective on the future of traditional and digital out-of-home...
Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes...
Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why brands are...
