OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022â€.
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation...
The quiz will be conducted by Rachana Lokhande on July 26
Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’
Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’
G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’
Manish Dua is President – Sales & Marketing, Orient Cement; Manas Mohan is Ideation Evangelist & Principal Consultant, Laqshya Media Group
Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move
From pandals to billboards, brands marked their presence across Mumbai’s Ganpati celebrations
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to...
In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square...
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
Laqshya Media Group’s Yuvrraj Agarwaal builds the case in his own words for landmark sites powered by algorithms, AI, and...
WOO now has nearly 300 members from around the world
The sites, spread across stations including Srinagar Central, Banihal and Baramulla, will feature a mix of unipoles, static hoardings and...
The branding and advertising rights for this station is managed by Times OOH.
A first-of-its-kind initiative offering relaxation zone to devotees during Ganesh Chaturthi celebrations
Noomi Mehta, an OOH veteran and Chairman of the Board at Selvel One Group, shares his thoughts in his words...
Signify has installed 400 Ecolink fans at Mumbai’s iconic Lalbaugcha Raja pandal. Signify also illuminated the Bandra-Worli Sea Link with...