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Creative Concepts2 days ago

Yoshi breaks out into Sydney streets for The Super Mario Galaxy Movie

The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom

International Events2 days ago

WOO sets out the four main themes of its 2026 London Congress

The conference will be held from June 3 to 5 in London

Insights3 days ago

‘Audience measurement will never be effective without asset measurement’

In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor...

People3 days ago

Vistar Media expands Singapore team amid DOOH growth

The new hires come as Vistar Media builds momentum in the region, with growing appetite from brands and agencies for...

Company News6 days ago

INTO Creative & Chupps footwear win big at the IAA Olive Crowns Awards 2026

The duo records the highest single-campaign haul in 16 years, securing 10 Golds and 2 Silver

Innovative Use6 days ago

Pond’s transforms ancient art into a living canvas for sun protection with ‘Sun Portraits’

The brand's latest campaign commissions Phad paintings on the walls of Phalodi homes creating portraits that visibly damage under the...

Insights7 days ago

Garware Hi-Tech Films enters signage segment

Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in high-performance...

Brand Insights1 week ago

‘Digital drives action, but OOH builds trust’

Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail...

Creative Concepts1 week ago

Orient Electric brings Aero O2 to life with a moving billboard installation

The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, kinetic...

Campaigns1 week ago

Vivobarefoot takes on big shoes in its first-ever OOH campaign ‘Free Your Feet’

The campaign is developed by independent anti-advertising agency Thingy & Thingy®

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