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Creative Concepts1 day ago

Cars24 turns the rear-view mirror into an experiential OOH activation at Yashobhoomi

The installation invited visitors to pause, reflect and engage with the brand through an immersive mirror-based experience, brought to life...

OAC2 days ago

When relationship meets data: Raheel Amjad of JCD presents the dynamic possibilities at OAC 2026

Raheel Amjad, Managing Director of JCDecaux India, made a compelling case for the convergence of data and relationships to shape...

OAC2 days ago

Hassnain Kureshi elevated to Executive Creative Director at Posterscope India

The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative...

OAC2 days ago

Roll Dot Agency duo bags YOC 2026 title for their campaign ‘PauseBoards’ ‘

Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign...

OAA3 days ago

Indriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026

Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won...

OAC5 days ago

“OOH succeeds when cities succeed”

At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how...

OAC5 days ago

Prateek Sinha highlights how AI is rewriting the economics of OOH at OAC 2026

During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can...

OAC5 days ago

Kedar Ravangave decodes ‘Do the X’, the theme for OAC’s 20th edition

As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for...

OAC6 days ago

OAC 2026 kicks off on a new note with ‘Do The X’

The 20th edition of the Indian Out-of-Home (OOH) advertising industry's premier event, the OOH Advertising Convention (OAC), was inaugurated today...

OAC6 days ago

Anand Singh Saluja of Oppo India to join OAC 2026 panel

Anand will bring in marketer's perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.

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