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Talks OOH1 day ago

Third edition of Gujarat Talks OOH coming up on October 30, 2026

To be held at the Hyatt Ahmedabad, Gujarat Talks OOH will focus on the emerging new opportunities and growth potential...

Insights1 day ago

Why is India’s digital signage market not looking beyond the screen?

Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing...

Insights2 days ago

On how the LED market dynamics can shift from price to solutions

Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can...

Insights3 days ago

OOH’s Adtech Moment: Are We Ready to Claim it?

In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native...

Insights5 days ago

When OOH starts with the idea, not the inventory

For a Simple agency, the opportunity in OOH lies less in buying more sites and more in asking what the...

Campaigns5 days ago

Flipkart Minutes stretches aarti lyrics across OOH this Ganpati season 

While you were busy singing “Ganpati Bappa Morya”, Flipkart Minutes got a billboard to sing along too, turning a familiar...

Campaigns6 days ago

Havells adds a 3D festive twist to OOH this Ganpati season

Executed by Posterscope India, the Havells hoarding uses 3D elements to give its Ganpati communication added depth and visual presence...

Campaigns6 days ago

Ownly brings ‘Mooshak on Wheels’ to Hyderabad this Ganesh Chaturthi

This Ganesh Chaturthi, Ownly took its brand presence beyond the screen and onto the streets of Hyderabad with “Mooshak on...

Campaigns6 days ago

AAP-GFP takes its electoral message to Goa’s OOH landscape

Ahead of the 2027 Goa Assembly elections, the Aam Aadmi Party and Goa Forward Party have taken a pointed dig...

Campaigns6 days ago

bigbasket’s Modak Meter gets Mumbai’s volume up for Ganpati Bappa

The activation was conceptualised by Bare Bones Collective and executed by MOMS Outdoor

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