The launch marks the arrival of the next transformative technology platform
The company yet to launch this offering in Indian markets
Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’
The GEC is putting up 48 TV screens inside the Metro stations
Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message
The series of Hospitality Televisions comes with a unique feature to display ads showcasing offers/services/products available in the hotel as well as outside
The furniture giant transforms city infrastructure into oversized flat-pack visuals, turning its most recognisable packaging format into a bold, city-wide...
By taking this message to public spaces through OOH, Godrej positions itself as a brand that understands both modern household...
For its Boost energy drink, Nestlé transforms traditional OOH into a physical engagement platform that brings brand energy to life.
The bold yellow creative prominently features the cynical copy, “A coffee receipt from Q4? Sure, I know exactly where I...
The campaign is executed by Laqshya Media Group
“We are excited to bring our integrated digital display solutions to DDX Asia,” says Ajay Gupta, Founder & Director, Firstouch...
“We must be careful not to trade the gravitas of our presence in the public space for a narrow, lower-funnel...
Through this collaboration, Wrap2Earn becomes an advertising partner for Moove’s rapidly growing fleet operating on the Uber India platform across...
Seoul did not host the future of DOOH — it shared a model Asia can build on, says Daewon Kim,...
Barry Frey, President & CEO, DPAA Global, explains why, during a time in which generations have been raised by smart...
The campaign is conceptualised by creative agency Creapills
The campaign is executed by MOMS Outdoor
This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create...
“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...
In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.