The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
This new offering combines advanced technology with a sophisticated design, catering to both business and personal needs.
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Live UV around Ocean Outdoor screens burns different skin tones in real time
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI, health, and tech sectors to connect...
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
The creative strategy focuses on humanizing the impact of global aid through punchy, relevant copy and evocative imagery.
The campaign is executed in Ahmedabad
A centerpiece of this nationwide takeover is a spectacular 3D installation on Boulevard Général Jacques in Brussels, executed in collaboration...
The campaign is executed by Platinum Outdoor
Nadia’s arrival follows a recent internal restructuring that consolidated Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market into a single...
UltraLED Displays is designed for use across corporate environments, command and control centres, Transportation, retail, public infrastructure, education, sports and...
In the second episode of M4G Talkies, Bishwajeet Samal, CMO of the Volkswagen brand, reflects on marketing, mobility, outdoor advertising,...
Laqshya Media Group is also executing a massive, nationwide visibility campaign. Leveraging its dominance in the OOH sector, Laqshya has...
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant in India, engineered...
Dino Burbidge, Consultant, Founder of Dinova, shares his list of favourite OOH campaigns of the year.
Continental Coffee has launched a vibrant campaign in Hyderabad with Platinum Outdoor, using a mix of transit OOH formats, from...
Oshry, who previously served as Senior Vice President of Marketing and Communications at OAAA, will continue to lead OAAA’s marketing...
The company has launched with Place Exchange SSP and PerView Measurement to enable digital buyers to programmatically access DIRECTV Remote...
Yuvrraj Agarwaal, Chief Strategy Officer at Laqshya Media Group, reflects on the most impactful OOH campaigns of 2025, highlighting how...