The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
Live UV around Ocean Outdoor screens burns different skin tones in real time
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of OOH vs DOOH by sharing his...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
Total advertising revenue to grow by 9.5%
Addressing the theme ‘Unlocking the true potential of Retail DOOH Media’ at the 18th edition of OOH Advertising Convention (OAC) in Bengaluru, Dan Durling, Managing Director...
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
