Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the...
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
Fast-growing cities are centre stage in the digital and creative revolutions
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video...
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was...
