According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
The agency aims to provide turnkey solutions for both ATL and BTL activities
iGyaan will provide real-time tech updates and HD videos
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
