Results For "AAM"
16 News Found
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity
In OOH News By Rajiv Raghunath - October 03, 2023
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
OMIG launches open-source OOH audience measurement framework
In OOH News By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
OMIG releases playbook on shared learnings from running creative, innovative OOH
In OOH News By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
In Digital OOH By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
Dabur Amla, U.P. Police salute Pink Brigade in new campaign
In Campaigns By M4G Bureau - March 01, 2021
The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh
McDonald’s India makes a significant presence in fight against COVID-19
In OOH News By Pray Jani - June 23, 2020
The fast-food brand has launched a series of initiatives to show support during the pandemic
Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia
In OOH News By M4G Bureau - April 21, 2020
OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost
AAP launching campaign ahead of Delhi polls
In OOH News By Bhawana Anand - December 23, 2019
The AAP campaign is expected to have a visible OOH presence in the capital city