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Home » Research » Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

As per the recent Dentsu Aegis Network's Ad Spend Forecasts – June 2017, advertising spends in emerging markets continue to outpace developed economies. The advertisement spend growth in India is forecast to grow at 13% in 2017, and 12.2% in 2018 to reach US$7.4 billion. Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

While talking globally, OOH media is expected to show low growth in the year ahead with only 2.9% and its share of global advertising spend by media for 2016-18 goes to 6.2%.

Based on data on overall ad spends received from 59 markets across the Americas, Asia-Pacific, Europe, Middle East and Africa, the report points to a more cautious economic outlook in 2017 than the previous year; with global ad spend growth falling from 4.8% to 3.8%. However, conditions are set to improve in 2018 with forecast growth in ad spend of 4.3%.

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