Audience Data & Measurement
We have already embraced technology contrary to popular myth: Suresh Balakrishna
Presenting his topic on “How technology can be a game changer for the Indian OOH industry”” Suresh Balakrishna CEO Kinetic South Asia & Middle East”

According to his explanation further, technological tools like Kinetic I, SAS Kinetic etc are helping the agency to map consumer connect and social media effects. “We are also coming up with an app with audio and video recognition which can engage consumers through direct scanning process. Basically, technology should help us in three areas – relationships, transactions and ideations and we are already at it,” Balakrishna concluded.
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