People
Asheesh Tyagi to move out of Bates Asia
Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.

Talking exclusively to Outdoor Asia, Asheesh shared, “My objective is to look beyond conventional OOH and explore more aspects like activation, retail and digitalization which are defiantly the future of OOH medium. Also that is how, I will learn more about this medium. However, I am not planning to join the trend of coming up with a specialist OOH agency. I don’t believe in this and will not be doing anything like this. I don’t believe that working with one or two clients make an agency. A full fledged specialist agency needs a vision for 5-8 years ahead and I feel that I have to learn a lot for this.”
Talking about his journey with Bates Asia and his team, Asheesh shared, “The journey has been fantastic. It was great learning from Praveen. I have learnt about team building and team management. We have worked beyond professionalism and more with a personal bond. More than an organization, we were family and I will miss them a lot.
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
-
OAC
Raghav Anand, Partner at EY to speak at OAC 2025