Sunday, May 31, 2020

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OOH News

Prashanth Challapalli launches integrated agency with multi-platform execution capabilities
Prashanth Challapalli launches integrated agency with multi-platform execution capabilities

By M4G Bureau - May 29, 2020

The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli

Dollar Industries adorns new ‘Wear the Change’ brand identity
Dollar Industries adorns new ‘Wear the Change’ brand identity

By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

OOH worldwide market projected to grow by US$ 11.1 Billion
OOH worldwide market projected to grow by US$ 11.1 Billion

By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

SVG Media demonstrates agency’s responsible characteristics in trying times
SVG Media demonstrates agency’s responsible characteristics in trying times

By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

Airport media biz waiting in the wings for take-off
Airport media biz waiting in the wings for take-off

By Bhawana Anand - May 28, 2020

Business recovery is just a matter of time, say airport media owners

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners
JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police
HUL distributes 3,500 litres of Lifebuoy hand sanitisers to Mumbai Police

By M4G Bureau - May 27, 2020

This initiative will be taken forwarded to hospitals based in COVID19 hotspots

Roadside media business will see quicker recovery
Roadside media business will see quicker recovery

By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

‘Brands are needing to appeal to the emotional side of consumer behaviour’
‘Brands are needing to appeal to the emotional side of consumer behaviour’

By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Relief for Mumbai OOH as HC issues interim order on license fee for May
Relief for Mumbai OOH as HC issues interim order on license fee for May

By Bhawana Anand - May 26, 2020

BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners

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