Tata Tele Business Services reached out to Mumbaikars in an innovative manner to assert that the brand keeps the fast-moving city digitally connected with their smart solutions. The brand partnered with Active Media Innovations to create a pioneering citywide digital projection campaign to generate the wow factor amongst the audience and deliver the brand message effectively.

Several billboards and surfaces across the city were brought alive with animated graphics and messaging digitally projected on them. The content visually depicted how Tata Tele Business Services connects the city and was specifically customised for each individual location. The campaign stood out for its inherent disruption. The recall value was extremely high.