PUMA evokes the 80s with new RS-X range
By M4G Bureau - February 12, 2019
Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections
PUMA India kick started the season with an exclusive launch for their new RS-X range at Khar Social in Mumbai. Nodding to the ‘80s, the experiential pop-up space showcased the rebooted PUMA RS (Running System) range of sneakers while narrating stories of extreme reinvention. Khar Social was revamped with RS-X sneaker art, installations, quirky photo booths and surreal projections. Taking the attendees back in time with cool retro experiences, PUMA had a claw machine filled with Hot Wheels toy cars and a DDR music video game.
The event saw not just the reinvention of PUMA’s RS shoe, but also of a unique movement in sneaker culture by partnering with influential, individuals and institutions that push culture forward. Celebrating reinvention and retro futurism, PUMA created a space that epitomizes “old meets new”. With musical performances, art displays, gaming consoles and more, PUMA India has elevated the RS-X experience.
The mezzanine floor of Khar Social was what created the most noise with a display of all the new RS-X drops. A centre table displayed the immensely popular and much – awaited RS-X Hot Wheels collection on a very cool Hot Wheels track. A trophy wall cabinet proudly showed off the RS-X Trophies and a super slick wall installation dangled the RS-X Toys sneakers. An augmented reality photobooth added an interactive element to the display. A stack of nine televisions brought to life the RS-X OG sneakers. The ‘So Collectables’ Pac- Man video, based on the original 1980s phenomenon, streamed a game in which Pac-Man was on a mission to snap up all the RS-X kicks in the maze.