PNB takes train wrap branding for long term
By M4G Bureau - September 25, 2019
In association with Evergreen Media, the brand has wrapped single rack train running all 7 days
Punjab National Bank leverages hoardings on wheels format i.e. train wrap branding to build the brand impact and create wow factor visibility for their brand. The brand has fully wrapped the Indian Railway’s Karnavati Express Train which runs from Ahmedabad to Mumbai all 7 days via Ananad-Vadodara-Ankelshwar-Surat-Vapi. The train caters to working class passengers from all walks of lives. The long-term deal has been signed with Evergreen Media, an Ahmedabad media owning firm.
The flex material has been used for the branding as per the instructions given by the railways in the contract. Since it is a long-term deal and the train runs on the daily basis, the media owning firm is going to keep a strict weekly check on the wrap to ensure that the display is intact. Also the company has deployed a team for regular cleaning and maintenance of the vinyl which can rectify on a regular basis.
Evergreen Media handles the advertising right for 5 years of duration of this single rack train. The tender was awarded two months back and this national bank comes as the 1st advertiser on the board.
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