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Home » Campaigns » Nippon Paint sends ‘Swachhta’ message in an artistic manner
Nippon Paint sends ‘Swachhta’ message in an artistic manner

By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Nippon Paint joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS (at Industry House, GeetaBhawan, Shalimar, Navlaka and Rajiv Gandhi Circle) walls, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan 2018. The paint major took this initiative in association with the Indore Municipal Corporation. The wall painting activity was a part of Nippon Paint’s pan-India CSR Initiative.

The wall painting was done by 5 leading art institutes and individual groups in the city; SDPS Women’s College, Jain Art Academy, Ankit and Vinita Team, Apurva Raje and Team (Freelance Artists) and Vikram Kaneria and Team (Freelance Artists). The artwork highlights the importance of keeping the city clean. Swachhta Sarvekshan initiative encourages citizen to spreading the message of ‘Swachh Indore’ so as to retain Indore’s position as the No.1 City in Swachhta Sarvekshan.

Speaking about the tie-up, S Mahesh Anand, President – Decorative Paint, Nippon Paint India, commented, “We are delighted to join hands with Indore Municipal Corporation to contribute to Swachhta Sarvekshan 2018 and Swachh Bharat Mission.

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