Innovative cut-outs help promote Jumanji 2
By Pray Jani - January 08, 2020
Raya Media initiated the innovative campaign at high-traffic locations for high visibility
As Jumanji 2 hit the theatres, Sony Pictures’ Release assigned the mandate to execute the promotional campaign to the Raya Media. The production house wanted to an outstanding communication for the promotion where OOH was a perfect medium to exercise the larger than life display. hence, on the basis of the brief, the media owner took an innovative approach to deliver the right mileage to the movie.
3 billboards with innovations at important traffic junctions for maximum visibility were executed where the cut-outs resembled a snake wrapped around the billboard with the characters of the movie trapped inside it. The innovative concept came to life at night with the right illumination.
The campaign was placed at Andheri Link Road, WEH Bandra and Bandra 5 road. With this approach, the production house was able to target maximum audience at a very low budget, such that the campaign became the talk of the town in no time.