Qubo puts its security cameras on billboards, literally

Qubo, the smart devices brand from the Hero Group – best known for its Security Cameras and Dashcams, is taking its brand promise off the screen and onto the streets of Gurugram through larger-than-life OOH installations of its flagship products, bringing its campaign line, “Doesn’t Just Record. It Protects.,” to life in a way audiences can actually watch in motion. The campaign brings together Qubo’s connected security portfolio, spanning AI-Powered Security Cameras and Smart Dashcams, and reflects the brand’s broader vision of giving consumers technology that can actively help protect what matters – at home, on the road and even when they are away. 

Taking its campaign offline with OOH, Qubo’s installations on Golf Course Road, Gurugram, features its Outdoor 360° Smart Security Camera and 4G Dashcam bringing its everyday security proposition to life. The Outdoor 360° Smart Security Camera installation, in particular, turns heads with illuminated lights and a motorised pan movement that mirrors the scanning motion of the actual device. As the camera moves and scans its surroundings, the billboard goes beyond being a conventional static display to create a more dynamic, real-world demonstration of how technology can actively monitor and respond to its surroundings. Bringing together everyday security needs, protecting personal spaces and staying safer on the road, the execution uses a high-traffic urban setting to make the category more visible and relatable to consumers. 

Both these products are part of Qubo’s growing portfolio of smart security devices, powered by its proprietary AI Guard technology that transforms these cameras from passive recording devices to active protectors armed with advanced capabilities including AI-powered person / motion detection, instant alerts and automatic alarms. 

Speaking about this leg of the campaign, Mr. Nikhil Rajpal, Founder s CEO Qubo shared, “The execution brings the idea of “Doesn’t Just Record. It Protects.” to life in a simple yet impactful way – a security camera that doesn’t just sit and watch, but appears to actively look around and protect. Our products go beyond what their conventional counterparts can do, and we wanted our communication to follow the same philosophy – going beyond the conventional to create something that truly stands out.” 

Rather than focusing on individual product features, “Doesn’t Just Record. It Protects.” reflects Qubo’s larger vision for how security technology is evolving from simply documenting what happens to helping people understand, anticipate and respond to what’s happening around them. 

Currently live at key locations across Gurugram, the campaign brings this idea to life through high-impact installations and will extend to other cities. At its core, Qubo believes the future of connected security is about moving from simply recording what happens to actively protecting what matters most, in real time.