Creative Concepts
HMSI crafts sand sculpture in Puri to spread awareness of road safety
The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda’s Traffic Parks in in Bhubaneswar and Cuttack
Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) crafted a 9 ft x 22 ft sand sculpture at the Puri Beach in Odisha to educate people about responsible riding and road safety. The sculpture represents Honda’s commitment to road safety and showcases different aspects of safe riding. Padma Shree awardee and famous sand artist Sudarsan Pattnaik made the “Safety for Everyone sculpture in two days using tons of sand. The unique sculpture commemorates the simultaneous inauguration of Honda’s first-ever Traffic Parks in eastern India, in Bhubaneswar and Cuttack.
The final masterpiece was unveiled in the presence of Yadvinder S. Guleria, Vice-President, Honda Motorcycle and Scooter India Pvt Ltd. and Takanori Maruyama, Director, Honda Motorcycle and Scooter India Pvt. Ltd, who reiterated Honda’s mission to inculcate’safe riding as an everyday habit’. Globally, Road Safety Promotion is one of Honda’s top priorities worldwide since 1970. Under the “People Come First philosophy, Honda is today promoting road Safety across 36 countries.
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