Creative Concepts
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
The hoarding was paired perfectly with the witty tagline: “Go in circles only for Navratri. Not for Navratri essentials.”
Flipkart Minutes is embracing the vibrant Navratri tradition with a creative twist on the popular dance form, Garba. The brand has launched a striking OOH campaign featuring an innovative billboard.
The billboard captures the essence of Garba, by mimicking its dance movements, all while showcasing essential items for festival celebrations available on the Flipkart Minutes App. The hoarding was paired perfectly with the witty tagline: “Go in circles only for Navratri. Not for Navratri essentials.”
This eye-catching hoarding not only celebrates the energy of Navratri but also aligns perfectly with Flipkart Minutes’ promise of ‘Everything in Minutes.’
The campaign has generated a buzz on social media, with many praising its clever copy and captivating visuals.
AUGUST 2025
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