Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

In a mission to create a fitter nation, India’s leading cricketer and captain of the Indian national team, Virat Kohli along with the fastest global sportswear brand in the world PUMA gave impetus to the Come Out and Play (COAP) movement with the COAP Play Wagon which travelled around Bangalore with surprise pit stops to set up play areas where people could come out and play a game. Come Out And Play is a movement initiated last year in November during the launch of Virat’s brand One8, in order to bring about a cultural change of fitness in the country. In an endeavor by Virat and PUMA to make every Indian adopt a fit and active lifestyle, the conglomerate has begun an on-ground activation where on the 18th of every month, they will be the travelling in COAP Play Wagon in Goa and Bangalore.

The van’s first pit stop was at RV College and then moved to Global Tech Park. Along with being highly engaging and a whole lot of fun, this activity created large scale awareness and spread the message of the need to adopt some kind of play to remain fit and healthy.

Alongside the activity, the brand also rolled out a social media campaign – spot the van and play a sport.