Vikram Solar launches OOH campaign at key Indian airports

Vikram Solar has launched an Out-of-Home (OOH) campaign across five major Indian airports: Delhi, Mumbai, Bengaluru, Ahmedabad, and Kolkata. The campaign is visible on digital media screens positioned at baggage conveyor belts in both domestic and international arrival areas. These high-dwell-time zones offer repeated exposure to passengers waiting for their luggage. 

The creative carries the messaging: “Hanji… to new possibilities with Solar Energy” and “Lighting up dreams, not just homes with Khushiyon wali sunshine.” It features a family-oriented visual and includes a QR code that encourages engagement. The format used is full-motion digital, deployed on large-format screens at airport terminals. 

The campaign has been executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann. It targets arriving travelers with a mix of lifestyle imagery and brand messaging aimed at building recall around solar energy solutions. The placement seeks to reach a wide audience that includes domestic flyers, international passengers, and business travelers during moments of idle time at baggage claim. 

The choice of media format and location suggests an intent to achieve visibility through sustained exposure and repetition, with a focus on reach across high-traffic transit zones