Campaigns

UP Tourism’s colourful train wraps adorn Delhi Metro

The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.

Published

September 21, 2015

Satarupa Chakraborty

Uttar Pradesh Tourism recently unveiled colourful train wraps and inner panels featuring vibrant pictures of must-see places of the state in Delhi Metro. Starting from September 8, the state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.

Uttar Pradesh is endowed with a mixture of tradition and modernity. It has a rich history, magnificent monuments, classical folk music and colourful dances. The State has an amazing heritage that enthralls visitors with grand experiences.

Talking about the importance of the campaign, Om Prakash Singh, Tourism Minister, Uttar Pradesh said, “The State has an amazing heritage that enthralls visitors with grand experiences. We want to feature the vibrancy of the state’s tourism to the capital through the busiest communication system of the city.

The train wraps are adorned with most aesthetic photographs of world heritage sites in UP such as The Taj Mahal, Agra Fort, Fatehpur (Agra) and places like Mathura-Vrindavan, Varanasi-Sarnath, Lucknow-Devasharif-Naimisharanya -Shravasti, Kushinagar, Sankisa, Kaushambi, Bundelkhand-Jhansi-Mahoba-Deogarh, Chitrakoot, Ayodhya-Faizabad, Hastinapur-Sardhana etc.

Responsible for many such projects, Praveen Gupta, Managing Director, EG Communications Pvt Ltd, commented, “In order to promote the heritage sites, U.P. Tourism has taken different medium for its publicity and one of them being the outdoor media on the national level. Delhi Metro is one of the most frequented mode of transport carrying lakhs of passengers. Uttar Pradesh Tourism has taken the blue line for its publicity via a wrap which covers the entire train from outside showcasing various circuits especially Heritage Arc (which comprises of The Agra Region, The Awadh Region & The Varanasi Region), The Buddhist Circuit, The Bundelkhand Circuit and The Eco Tourism Circuit. The images promote the various heritage sites beckoning viewers to explore what U.P. has to offer. Blue Line has been chosen to showcase the state’s tourism keeping in connectivity of this line touching two station in UP that are Vaishali and Noida.

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