Tata Housing’s Spanish spectacle at La Montana

Tata Housing’s’Spain to Spain’ initiative saw participation of over 100 families in a day-long Mediterranean Festival at its La Montana property in Vadgaon, near Talegaon on the outskirts of Pune. The event was attended by many renowned personalities, families, interested home buyers and the wanderers whose travels brought them to Tata Housing’s award winning-project, La Montana in Vadgaon. The theme, ‘Spain to Spain’, is aimed at creating a beautiful extension of Spain’s art and architecture with aesthetically-designed porticos, classic arches, cut-stone facades and terracotta railings around the entire township, which are the actual premise of the La Montana project. Festivities exuded a Spanish aura which included the famous La Tomatina festival with artificial tomatoes, bull riding, flamenco dance art and more.

Pawan Sarda, Head- Marketing & Product Development- Smart Value Homes; a 100% subsidiary of Tata Housing Development Company Ltd, said, “We are thrilled to see that so many people participated in this carnival. It is encouraging for a marketer to see that a well-executed 360-degree campaign managed to cut through the clutter and reached out to consumers and prospective buyers through inventive print ads, creative outdoor, digital and social media platforms. The initiative saw participation from people from all walks and age groups. The event also received enormous response across social networks as well with increased number of likes and followers.
One of the lucky families will also stand a chance to win a fully-paid trip to Spain to attend the La Tomatina festival in the Valencian town of Buñol. The winners will be selected through a lucky draw, and results will be announced soon.