Campaigns

Sky Sports kicks off 1,500 live matches with a giant 3D mural

Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into a giant 3D football mural for Sky.

Published

August 27, 2026

M4G Bureau

To celebrate its offering of 1,500 live Premier League matches this season, Sky Sports took its football message out of the screen and onto the streets of Shoreditch, London.

The campaign, created in collaboration with RapportWW, Sky and Sky Creative, brings the excitement of live football into the outdoor environment by transforming a wall at 32 Redchurch Street into a giant 3D football mural. Designed to stand out from the surrounding streetscape, the installation gave Sky’s 1,500-match offering a larger-than-life presence.

The timing also added to the impact. With the Premier League season already off to a strong start, the eye-catching outdoor execution gave football fans another reason to look Sky’s way.

Rather than relying on a traditional billboard, Sky used the scale and depth of a 3D mural to create something people could spot, stop for and remember. The result was a bold street-level expression of the brand’s football offering, one that was quite hard to miss, even on a busy Shoreditch street.

Beyond being a visual spectacle, the mural also depicts a growing trend of brands using experiential and real-world activations to connect with audiences in ways that feel tangible and shareable, rather than confined to digital screens alone.